About HF

Fashion as modern medicine and as a health practice.


We are at the time of a spiritual awakening. The fashion industry is in a bit of transition right now. We are slowly catching on to producing and promoting fashion in pursuit of mind- body- spirit.


Multi-dimensional meaning fashion that is physically, mentally, emotionally, energetically, and spiritually interactive in relation to humans.


As a fashion author, I wanted to write a book that would be attributed as modern, fresh, and high-fashion for a new age. I have been fashion-obsessed, and I consider myself fashion ‘psychic.’  I have spent a lot of time and energy creating new concepts for fashion both through artistic, philosophical, and through a lot of research as well.

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Blogzine + Campaign 

HEALTHY FASHION CAMPAIGN is a fashion business on fashion for human health.


Alyssa, f/o, broadcasts enlightening content on fashion deemed medicinal. 

Healthy Fashion takes a modern approach in the way we relate to our clothes. It's about fashion for a purpose. How we treat our body, is how we treat ourselves. It's the same with our way of dress; what we wear can be an extension of how we care about ourselves.


Fashion as an alternative health remedy

I offer methods and ways fashion can be used as an alternative health remedy + as a long-term modern wellness trend. Fashion is to be used to support the mind, body, and spirit.  

We all want more ways to feel and look healthy. Fashion can do just that, and I am here to show you how. There’s so much pain and suffering in the world. Fashion is and can be used as a tool to promote and create healing, health, and overall balance and harmony.


Fashion for your health is to revamp the body, mind, and soul. If we are healthy, we are happy. We can make fashion do the work for us.

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A rack of clothing coats, and technica flat pattern designs hanging on the rack


A digital business based in Southern California

WHAT: HFC is a campaign that broadcasts enlightening content about fashion for health


WHO: Healthy fashion is for fashion people + fashion professionals


WHY: For a healthy wardrobe + healthy fashion industry


WHERE: HFC is a digital platform based in Northern California

WHEN: HFC launched in 2020: in a period of fashion in flux


Available products + services

  • Fashion Journal Tracker Printable

  • Check out my work with me page to collaborate

  • Fashion book (releases fall '21 Book details: "We all want more ways to feel and look healthy. Fashion can do just that, and Alyssa Couture is here to show you how. There's so much pain and suffering in the world, but fashion can be the tool to promote and create healing, health, and overall balance and harmony." Pre-order HEALTHY FASHION: THE DEEPER TRUTHS. Learn more.

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Fashion Services and Products I Curate + create

for Fashion empowerment + knowledge + fun inspiration

Fun fashion tools  activities + education

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The blog categories:

  • Fashion for health

  • Style + trends

  • Fashion industry news

  • Beauty + spa

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Trend board

The HF trend boards are fashion + style news reports-- created to enhance and support your own unique style. The trend boards are inspirational visuals and visual content that will help your personal wardrobe and/or your healthy fashion business.

Magical fashion collage Healthy fashion campaign

Fashion collage

My magical collages are an inspiration for magical healthy fashion + magical healthy textiles by Alyssa Couture.

Fashion illustrations by Alyssa Couture f/ of Healthy Fashion Campaign

Fashion Illustration

I design and sketch fun fashion illustrations.

Healthy fashion campaign OOTD fashion journal

Fashion Journal

My outfit-of-the-day fashion journal is like a lookbook//campaign of some of my favorite styles + looks. I feature fashion deemed medicinal. Want your product featured?

work with me

Healthy Fashion Campaign free resources

Free Resources

Elevate your wardrobe and/or fashion business 

with my exclusive fashion industry resources + downloads 

Join the email list and get exclusive new content updates.

When you subscribe you will receive a free copy of the Fashion Calendar: 170 Fashion Events.

If you would like to learn more about the Fashion event guide, visit the article: The Fashion Calendar: 177 Major Global Fashion Events

Are you interested in learning more about healthy fashion?

Join my email list and get a 2X monthly newsletter of tips, insights, and new content updates about the future of fashion deemed medicinal.