Walmart’s Elevated Brand Free Assembly– Collection Is Predominantly Plant-Based





In this post I share with you

  • Why do I support mass fashion vs. fast fashion?

  • Why is plant-based fashion healthy?

  • I took photographs of the Free Assembly cotton line I found at Walmart at their Chula Vista, CA location.

  • I also found 8 looks in their online shop. I have hyperlinked the four shoppable women’s looks and four shoppable men’s looks from Walmart’s online site that are perfect to shop for now.

  • Brandon Maxwell, Creative Director of Free Assembly, is supporting low fashion and making low fashion more high fashion. "Mix, layer, and assemble freely"

90% of all apparel is made of synthetic fabrics. So, it was great to find that Walmart has partnered with Brandon Maxwell (since March 2021) and they are creating a predominantly cotton line. He is an American fashion designer, and the Creative Director for Walmart’s men’s, women's, and kid’s fashion lines, Free Assembly and Scoop. He has created a collection of most of the apparel pieces made from cotton. Producing plant-based apparel is one of the most important steps to creating a healthier fashion industry for human health and environmental health.

It is very important that we wear more plant-based clothing, at least for most of our undergarments and first-layer pieces. Why is it healthy to wear plant-based apparel?

They support oxygen levels. They stimulate and improve blood flow and circulation. They are chemical composition-balanced. They are ergonomic. They are hypoallergenic and hygienic. They are anti-stress—the plant/human connection reduces stress.


I shopped at Walmart


I went to Walmart this week to walk around before Best Buy opened, and I walked through the women’s clothing department. I usually get depressed when I look around and realize I'm going to see 90% synthetic clothing. It surprised me and I was happy when I kept looking at the labels and saw 99% cotton, #95% cotton, 100% cotton, 80% cotton, etc.

I saw a whole section of their label, Free Assembly, cotton apparel—at least 20 pieces. (They sell dozens, if not hundreds, of cotton pieces online.) The collection was made up of all cotton; 90–100% cotton pieces, and a few synthetic pieces. This is the first time I have seen Walmart produce a collection with so much cotton fabric.


When You Support Walmart-- Many Walmart shoppers are Surviving because of Walmart


Many people will immediately dislike the idea of supporting Walmart because it is fast fashion, but I own a few apparel items from Walmart. I looked everywhere for budget-friendly 100% cotton undergarments, for example, and they have them. I support all mass, contemporary, ready-to-wear, and couture fashion markets. Every market has to improve collectively.


Many people dislike mass-market fashion, yet there are 7 billion people living on Earth, so mass-market fashion will never go away. We can not shop there, or we can purchase and buy the things that are helping sustainability and healthy fashion. They are making the demand for plant-based apparel with their Free Assembly brand.

I understand if you dislike fast fashion; I do not like it either, but there is a difference between mass fashion and fast fashion. We have to support the good things some of these mass-produced companies are doing because they will never go away. They are also, like all fashion companies, trying to be more sustainable, more ethical, slower, etc.

People who are on a budget may not afford contemporary fashion. That is why most people buy mass-market fashion. So, I support the good things companies are doing, and I support mass-market fashion because most of the population wears mass-market fashion.

One thing that I noticed about the Free Assembly collection is the quality of the garments, which are made to last. I support Walmart fashion because people of all budgets should be able to dress well too.



Modern, stylish design


Mass market fashion will never go away. Now that Walmart, a retailer that produces clothing, is selling a predominantly plant-based collection from their line, Free Assembly, they are modern and "designed with staying power"; "eco-friendly denim washes and the manufacturing process." Free Assembly is also providing a wide selection of items made from sustainable materials, such as organic cotton and fair trade certified denim. All prices are under $50.

I love their cuts, and the minimal designs make them very comfortable. Fashion for health is all about plant-based fashion. I have been going to local shops, and I find very little plant-based clothing. It was great to see Walmart sell an entire collection with almost all cotton! I took photos below of specific pieces and the retail signs. The pieces are very stylish and modern and are the clothing that I would wear. It is a challenge to shop for cotton pieces, especially when you are on a budget. Each piece is under $50.




The Creative Director of Free Assembly


Brandon Maxwell, is the Creative Director for Free Assembly and Scoop, Walmart’s select elevated fashion brands. He is an American CFDA award-winning fashion designer.

"Everyone should have access to something that feels good." - Brandon Maxwell


Brandon began collaborating with Walmart in March 2021. In a Walmart article, Brandon states: "Working with Walmart has long been a dream of mine." Like many people across the country who live in small towns, Walmart was the destination for everything where I grew up in Texas, including clothing."

"This partnership allows me to bring the experience and joy of fashion to countless people who live in small towns across the country." Everyone deserves to have access to well-designed clothing at an accessible price point.

I am inspired by this collaboration with Walmart, as it is not only an opportunity to make exceptional design accessible to all, but with our charitable initiatives, we will work to help people improve their lives. After all, the most fashionable thing we can do." - Brandon Maxwell


Free Assembly is budget-friendly, stylish, accessible fashion for all budgets. I am really glad Brandon Maxwell is the designer for Free Assembly and Scoop, and you can see his favorite pieces of his collection here. Brandon Maxwell, Creative Director of Free Assembly is supporting low fashion and making low fashion more high fashion.




I took a few photographs of their fall 2022 collection:




A few more photographs I took of Free Assembly's collection at the Chula Vista, CA Walmart





Below are the four shoppable women’s looks and four shoppable men’s looks from Walmart’s online site that are perfect to shop for now–I have hyperlinked the titles that link to the Walmart online store. Each piece is made from either cotton, organic cotton, or tencel. Fabrics are all cotton terry, chambray, poplin, sheen-like fabrics, and nice lightweight ergonmic fabrics. All product details of the garments listed are from the Walmart website and quoted.




SHOP WOMEN'S LOOKS




LOOK 1

Free Assembly Women’s Tie Neck Blouson Dress With Short Sleeves

Photo Courtesy of Walmart



  • “Material: Tigerlily and Lilac Sachet Floral 100% Organic Cotton Micro Twill; Deep Ultramarine and Lilac Sachet Stripe 100% Cotton Poplin; Medium Indigo in 100% Organic Cotton Chambray

  • Care: Machine washable

  • Country of Origin: Imported

  • Size: Model is wearing a size S

  • Fit: Relaxed

  • Length: Mini dress; approx. 33” long from center back neck for size S

  • Closure: Pullover style

  • Sleeves: Short balloon sleeves with elasticized openings

  • Pockets: Two side pockets

  • Features: Elasticized crewneck with self-tie detail

  • Women’s Blouson Dress from Free Assembly”




LOOK 2

Free Assembly Women's Flutter Sleeve Waisted Top

Photo Courtesy of Walmart


  • “Material: 99% Organic Cotton/1% Spandex

  • Care: Machine washable

  • Country of Origin: Imported

  • Size: Model is wearing a size XL

  • Fit: Relaxed

  • Neckline: High neck

  • Closure: Button front

  • Sleeves: Short flutter sleeves with gusset

  • Pockets: None

  • Features: Cinched peplum elastic waist

  • Flutter Sleeve Waisted Top for Women from Free Assembly”




LOOK 3

Free Assembly Women's Polo Dress with Short Raglan Sleeves

Photo Courtesy of Walmart


  • "Material: 100% Cotton

  • Care: Machine washable

  • Country of Origin: Imported

  • Size: Model is wearing a size S

  • Fit: Relaxed

  • Length: Approx. 35.5” long from center back neck for size S

  • Closure: Pullover style

  • Sleeves: Short raglan sleeves

  • Pockets: None

  • Features: V-neckline with polo collar; side slits; textured fabric

  • Women’s Polo Dress from Free Assembly"




LOOK 4

Free Assembly Women’s Sleeveless Cotton Romper


Photo Courtesy of Walmart

  • "Material: 100% Cotton

  • Care: Machine washable

  • Country of Origin: Imported

  • Size: Model is wearing a size XL

  • Fit: Relaxed

  • Inseam: Approx. 2-3/4”

  • Neckline: Square neckline

  • Closure: Pull-on styling

  • Sleeves: Sleeveless

  • Pockets: Two front patch pockets

  • Features: Elasticized waistline with drawstring tie; textured fabric

  • Women’s Sleeveless Cotton Romper from Free Assembly"




SHOP MEN'S LOOKS



LOOK 1

Free Assembly Men's Chambray Indigo Shirt

Photo Courtesy of Walmart



  • "Material: 100% Cotton

  • Care: Machine washable

  • Country of Origin: Imported

  • Size: Model is wearing a size M

  • Fit: Relaxed

  • Collar: Button-down collar

  • Closure: Front button closure

  • Sleeves: Long sleeves with button cuffs

  • Pockets: 2 button chest pockets hold essentials

  • Features: Woven body; chambray detail

  • Men’s Chambray Indigo Shirt from Free Assembly"




LOOK 2

Free Assembly Men's Cotton Tencel Vacation Shorts

Photo Courtesy of Walmart



  • "Material: 55% Organic Cotton/45% Tencel

  • Care: Machine washable

  • Country of Origin: Imported

  • Size: Model is wearing a size M

  • Fit: Relaxed

  • Inseam: 9” inseam

  • Closure: Button closure with zip fly; elasticized waist for added comfort; inner drawstring

  • Pockets: 2 front pockets and 2 back pockets to hold essentials

  • Features: Peach twill body; solid tone

  • Men’s Shorts from Free Assembly"



LOOK 3

Free Assembly Men's Cotton Poplin Camp Shirt with Mesh Pocket

Photo Courtesy of Walmart



  • "Material: 100% Organic Cotton

  • Care: Machine washable

  • Country of Origin: Imported

  • Size: Model is wearing a size M

  • Fit: Relaxed

  • Collar: Point

  • Closure: Front snap button closure

  • Sleeves: Short

  • Pockets: Snap button flap chest pockets; mesh trim at left pocket

  • Features: Woven body; solid tone

  • Men’s Poplin Camp Shirt from Free Assembly"




LOOK 4

Free Assembly Men's Lightweight Zip Jacket

Photo Courtesy of Walmart


  • "Material: 81% Organic Cotton/19% Nylon; Lining: 100% Cotton

  • Care: Machine washable

  • Country of Origin: Imported

  • Size: Model is wearing size M

  • Fit: Standard fit

  • Weight: Lightweight

  • Collar: Point collar

  • Closure: Zip-front closure

  • Sleeves: Long sleeves

  • Pockets: Two front pockets and one left chest zipper pocket

  • Features: Lined

  • Men's Zip-Front Jacket from Free Assembly"





Stay tuned for more plant-based apparel collections and brands and 'shoppable looks' posts!





 


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